Americans spent approximately $885 per person on Christmas gifts in 2018, the highest in recent years. However, rising expenses are also leading to mounting holiday debts. Piplsay (powered by Market Cube) surveyed 43,184 Americans nation-wide to understand this issue, as well as the latest trends defining Christmas this year. Retailers and big chains like Walmart, Target, and Amazon can leverage this data in their decision making.
Shopping for those perfect Christmas gifts can be daunting, but it’s a tradition most Americans partake in every year. Increasingly, though, Americans are opting for stress-free celebrations, choosing to focus more on the experience. Piplsay polled 43,184 Americans to find out the trends that will drive Christmas shopping this season. Here’s a summary of what we found.
- Over 60% of Americans across all ages find Christmas shopping stressful, with Gen Zers leading the way
- More women than men find Christmas shopping financially stressful
- Higher-income Americans (earning over $150,000 per year ) want the Christmas gifting tradition to stop
more than lower income groups
- 29% of men plan to spend over $1000 as compared to just 17% of women
- Men overwhelmingly prefer receiving tech gadgets and gift vouchers as Christmas gifts
- Women prefer getting clothes and gift vouchers the most
- 54 to 72-year-olds are more likely to use credit cards for their purchases
- Americans across all age groups plan to spend between $200 and $500 the most on gifts
It’s no secret that many Americans find shopping for Christmas gifts stressful. Here’s what surprised us, however: Nearly half of the 63% of Americans who feel stressed want to put an end to this long-held gifting tradition, while another 10% of them still seem unsure about it.
These growing numbers increasingly point towards the pressures that come with rising expectations and the subsequent consumerism. Moreover, the stress begins early. Worried about their monthly budgets, Americans have increasingly started shopping well ahead of Christmas, according to our survey.
What’s Your Budget?
Overall, most Americans hope to spend less than $500 on gifts this year, while a good 20% expect to spend over $1000. Given that a majority of them plan to buy gifts during holiday sales, it will be interesting to see if they will manage to stick to their budget.
Even though many Americans dream of a no-gift Christmas, many will not change the way they shop for gifts this year. Items like clothes and gadgets continue to trump over intangible gifts like experiences, short vacations, and even subscriptions, all of which figure among the least favorites. However, when it comes to receiving a gift, both experiences and vacations make it among the favorites. The fact that gift vouchers or cash are the top preferences this year is just another indicator of Americans slowly doing away with the stress of picking the perfect gifts for their loved ones.
Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of November 2019. We received 43,184 responses from individuals aged 18 years or older.