Americans Want A No-Gift Christmas: But Many Still Out Shopping

Americans spent approximately $885 per person on Christmas gifts in 2018, the highest in recent years. However, rising expenses are also leading to mounting holiday debts. Piplsay surveyed 43,184 Americans nation-wide to understand this issue, as well as the latest trends defining Christmas this year. Retailers and big chains like Walmart, Target, and Amazon can leverage this data in their decision making. Shopping for those perfect Christmas gifts can be daunting, ...

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How ‘smart’ is your home? A peek into America’s preferences

Smart homes are touted to be the next big reality in America, especially given the interest and eagerness with which Americans have begun consuming technology. But just how popular are smart home solutions right now? Piplsay surveyed 44,616 Americans to find out the benefits and challenges of this quickly emerging technology. Home automation brands, as well as retailers, can leverage this data in their decision making. Despite the growing popularity of ...

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Black Friday Shopping: How Much Are You Overspending?

Black Friday is a major shopping event in the US, with Americans spending millions of dollars each year. Increasingly, Black Friday deals have started dropping several weeks ahead of the actual day itself. Piplsay surveyed 52,233 Americans to understand how this early shopping is redefining consumer trends. Retailers like Walmart, Target, Amazon, etc. can leverage this data in their decision making. Black Friday is almost three weeks away, but America already seems ...

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Beer In Paper Bottles: What’s Your Take, America?

Beer manufacturer Carlsberg recently unveiled its paper bottle prototype at a Copenhagen summit. Given the increasing focus on sustainability vis-à-vis brands, the American media naturally took a lot of interest in it. But how are beer-loving Americans reacting to this announcement? To understand this, Piplsay conducted a nationwide study among 20,188 Americans. Beer brands, especially American ones like Budweiser, Coors can leverage this data in their decision making. Carlsberg will soon ...

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For The Love Of Candy; What’s In Store This Holiday Season?

For The Love Of Candy: What’s In Store This Holiday Season?

Chocolate has traditionally been a favorite among Americans. However, non-chocolate candy sales are surging, and surprisingly brands are making it onto America's favorite candy list. Piplsay conducted a study among 102,079 Americans to understand how these changing consumer choices are reshaping the massive candy industry. Candy brands like Mars, Hershey, and Wrigley, as well as retailers, can leverage this data in their decision making. For an in-depth analysis of the survey ...

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Back-to-School Shopping: What Do American Parents Prefer?

The new school year has just begun, and American retailers are all stocked up for this major annual event. School supplies have become a booming business, which is why Piplsay initiated research among 24,249 American parents to understand how consumer trends are shaping this massive industry. Offline and online brands like Walmart, Staples, and Amazon can leverage this data in their decision making. For an in-depth analysis of the survey responses, ...

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The Great Cannabis Surge; How Keen Are We On CBD?

Marijuana legalization continues to be a hot topic in the US with several states still vehemently banning it. Even CBD products are often caught in the crosshairs. Piplsay initiated research among 40,815 adults to understand how accepting Americans are of CBD. Lawmakers, as well as FMCG brands, can leverage this data in their policy and decision making. For an in-depth analysis of the survey responses, download the full document here. You ...

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America’s Changing Vacation Trends – What, Where & How?

Much has been said about America becoming a no-vacation nation. However, domestic travel trends reveal a surprisingly different picture. To better understand this seeming contradiction, Piplsay initiated research among 41,302 individuals and families across the US. Key tourism-related businesses such as airlines, hotels, vacation planners, and travel aggregator portals, can leverage this data for business decisions. For an in-depth analysis of survey responses, download the full document here. They say Americans ...

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The Smartphone Mania – What’s The Latest Buzz?

With 81% of people now owning smartphones, Americans are certainly living completely digital lives. A look around at all the bowed heads and the constant buzzing is proof enough of our changing lifestyle. From socializing, information, entertainment, and work, the tiny device has become a one-stop solution for all our needs and wants. Today, even smartphones are constantly evolving; getting bigger, slimmer, and a whole lot smarter. They are increasingly turning ...

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In Top Gear – America’s Love For The Big Wheels

It's the second-largest passenger vehicle market in the world and is home to the Big Three in the automotive industry. America's love for the four wheels is simply legendary, a passion that transformed the early 'toys for big boys' phenomenon into an everyday ride for the common man. From brawny engines and curvaceous chrome to the practical family car, we have seen them all, taking the automotive industry in America on ...

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