The COVID-19 Effect: Has It Made Us Fearful?

The COVID-19 pandemic came in suddenly and swiftly, catching us all off-guard. The fear and panic that the virus managed to spread may take some time to dissipate, even after our lives return to normalcy. Piplsay (powered by Market Cube) conducted this quick survey to see if and how perceptions have changed in the past few months. Governments, as well as brands, can leverage this data in their decision making. COVID-19 ...

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Plant-based Dairy Alternatives: Americans saying No to Moo?

More and more people today are giving regular dairy products a miss, and switching to plant-based alternatives. The industry which is still in its infancy is likely to see a huge spurt as major brands like Danone, Nestle, and Unilever continue to invest heavily in it. Piplsay (powered by Market Cube) polled Americans nationwide to understand the consumer sentiments and trends that will drive the industry. Start-up's, as well as ...

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Sports Betting - Header Image 03

Betting On Sports? Here’s What Americans Do

It's just been more than a year since the federal ban on sports betting was lifted, and already 20 states and DC have legalized the activity. Piplsay (powered by Market Cube) conducted this nationwide study to dig deep into the changing public perception and betting trends. State legislators, as well as bookmakers, can leverage this data in their decision making. Sports betting is getting popular in the US, with several states ...

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Pay TV vs. Streaming vs. Cinema: Who is Winning The War?

The rise of streaming platforms has led to a huge migration of viewers from traditional content channels. Even Hollywood has begun to feel the heat intensely. Piplsay (powered by Market Cube) conducted this nationwide survey to dig deep into viewership trends that are fast defining the media and entertainment industry. Media networks, Hollywood executive and OTT players can leverage this data in their decision making. Download the full document ...

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Samsung S20 & Z Flip: Are Americans impressed?

Samsung's latest Galaxy smartphones have become quite the talking point because of their generous features. However, they come at a time when brands continue to struggle with plateauing sales, in part due to lack of innovation and must-have upgrades. Piplsay (powered by Market Cube) reached out to Americans nationwide to get their opinion and understand the latest trends. Samsung, as well as other smartphone makers, can leverage this data in ...

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The Hummer Is Back! Here Are The First Reactions

General Motors is reviving the Hummer name for its all-electric pickup, giving the once-notorious brand a clean makeover. Piplsay (powered by Market Cube) conducted this nationwide survey to get the first consumer reactions to the Hummer's latest comeback. GM, as well as other automotive brands, can leverage this data in their decision making. The Hummer is back in a brand new avatar. General Motors has roped in NBA star LeBron James to ...

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Drowning In Plastic? Here’s What Americans Are Doing

The U.S. is one of the leading generators of plastic waste. The country has also been accused of blocking international efforts to limit plastic pollution. Could this be because of a lack of political will, or is the American public unconcerned as well? Piplsay (powered by Market Cube) polled 45,707 Americans to find out. Political parties, brands, as well as retailers, can leverage this data in their decision making. For an in-depth ...

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2019 Movers and Shakers: Entertainment & Media Brands

With 2019 coming to end, Piplsay (powered by Market Cube) decided to ask Americans nation-wide about their favorite entertainment and media brands for the year. About 44,168 Americans participated in our survey and voted for their choices. Entertainment and media brands like Netflix, Spotify, Fox News, etc. can leverage this data in their decision making. A lot happened in the world of entertainment and media in 2019. While the streaming world ...

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Facebook Dating in US

Facebook dating: What is America’s Opinion Of It?

Facebook launched its in-app dating feature, called Facebook Dating, in the US this September. But with no aggressive marketing or positive press around it, how many people really know about this latest addition? Piplsay (powered by Market Cube) polled 21,242 Americans to find the answers. Industry giants like Tinder, OKCupid, as well as Facebook can leverage this data in their decision making. Seven out of ten Americans are on Facebook today, yet a vast ...

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