Beer In Paper Bottles: What’s Your Take, America?

Beer manufacturer Carlsberg recently unveiled its paper bottle prototype at a Copenhagen summit. Given the increasing focus on sustainability vis-à-vis brands, the American media naturally took a lot of interest in it. But how are beer-loving Americans reacting to this announcement? To understand this, Piplsay (powered by Market Cube) conducted a nationwide study among 20,188 Americans. Beer brands, especially American ones like Budweiser, Coors can leverage this data in their decision ...

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For The Love Of Candy; What’s In Store This Holiday Season?

For The Love Of Candy: What’s In Store This Holiday Season?

Chocolate has traditionally been a favorite among Americans. However, non-chocolate candy sales are surging, and surprisingly brands are making it onto America's favorite candy list. Piplsay (powered by Market Cube) conducted a study among 102,079 Americans to understand how these changing consumer choices are reshaping the massive candy industry. Candy brands like Mars, Hershey, and Wrigley, as well as retailers, can leverage this data in their decision making. For an in-depth ...

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Back-to-School Shopping: What Do American Parents Prefer?

The new school year has just begun, and American retailers are all stocked up for this major annual event. School supplies have become a booming business, which is why Piplsay (powered by Market Cube) initiated research among 24,249 American parents to understand how consumer trends are shaping this massive industry. Offline and online brands like Walmart, Staples, and Amazon can leverage this data in their decision making. For an in-depth analysis ...

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The Great Cannabis Surge; How Keen Are We On CBD?

Marijuana legalization continues to be a hot topic in the US with several states still vehemently banning it. Even CBD products are often caught in the crosshairs. Piplsay (powered by Market Cube) initiated research among 40,815 adults to understand how accepting Americans are of CBD. Lawmakers, as well as FMCG brands, can leverage this data in their policy and decision making. For an in-depth analysis of the survey responses, download ...

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America’s Changing Vacation Trends – What, Where & How?

Much has been said about America becoming a no-vacation nation. However, domestic travel trends reveal a surprisingly different picture. To better understand this seeming contradiction, Piplsay (powered by Market Cube) initiated research among 41,302 individuals and families across the US. Key tourism-related businesses such as airlines, hotels, vacation planners, and travel aggregator portals, can leverage this data for business decisions. For an in-depth analysis of survey responses, download the full document ...

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The Smartphone Mania – What’s The Latest Buzz?

With 81% of people now owning smartphones, Americans are certainly living completely digital lives. A look around at all the bowed heads and the constant buzzing is proof enough of our changing lifestyle. From socializing, information, entertainment, and work, the tiny device has become a one-stop solution for all our needs and wants. Today, even smartphones are constantly evolving; getting bigger, slimmer, and a whole lot smarter. They are increasingly turning ...

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In Top Gear – America’s Love For The Big Wheels

It's the second-largest passenger vehicle market in the world and is home to the Big Three in the automotive industry. America's love for the four wheels is simply legendary, a passion that transformed the early 'toys for big boys' phenomenon into an everyday ride for the common man. From brawny engines and curvaceous chrome to the practical family car, we have seen them all, taking the automotive industry in America on ...

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The Key To Comfort; Where Are You Checking-in?

They say Americans are not avid travelers. While that may be true for international trips, given that less than 40% of Americans have a passport, the same may not apply for domestic travel. After all, a whopping 1.8 billion Americans took domestic leisure trips in 2018 alone. A look at the busy airports and roads, especially during the holiday season is enough to put this figure in perspective. And if there ...

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Hoppy Or Not? America’s Changing Beer Story

There's trouble brewing in the alcohol industry. Hit by the fitness wave, Americans are consuming less alcohol with each passing year. But if there is one drink that has taken the worst hit, it's the good old frothy beer. Once America's default choice for drinks, beer is slowly losing its fizz as people skip to other alternatives. But despite its declining popularity, beer continues to be on the top, grabbing almost ...

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