Cartoon Fascination

Catching Them Young; Cartoons & Merchandising

They are vibrant, fun, and truly loved by the little ones. Cartoons are undeniably children's favorite pastime; one they never seem to tire of. What started as a Saturday morning ritual back in the '70s and '80s, has today given way to a trend of 24/ 7 cartoons. America, in particular, has been at the forefront of this, with homegrown giants like Nickelodeon, Disney, and Cartoon Network dominating this burgeoning space. With ...

Read More

The Cereal Saga; Loved Or Left Out In The Cold?

They have remained America's default breakfast food for as long as we can remember. Cereal, coming in all shapes, sizes, and colors has been a central part of American culture, much like football and hip-hop. Where else will you find supermarkets with rows of shelves dedicated to cereal? Chances are, you will find a box or two of them if you walk into your kitchen right now. That's how essential ...

Read More
US News Consumption

Breaking Now; How Do Americans Get Their News?

The American media landscape has undergone radical changes over the past two decades. Not just in terms of 'what' news is presented but also 'how' it is presented. Technology has been the biggest disrupter of all, changing the way Americans view and consume their news. Today, information is on-the-go, 24x7, and personalized to our needs and likings. With so many different news options to choose from, consumers are not only expecting ...

Read More
online-shopping-usa

Online Shopping Mania – What’s Clicking For Us?

It’s a one-stop shop for all of our needs and wants. Today, online shopping is no longer just a fad. It has become a new way of life. Such is the shift, that consumer spending, which makes up two-thirds of the US economy, has begun to show a definitive move towards online shopping versus in-store shopping. For a country that started the e-commerce phenomenon, the United States is quite naturally one ...

Read More
American Fast Food

Gobbling Up Fast Food & Lovin’ It Too

America's love affair with fast food is simply legendary. Be it burgers, pizzas, hot dogs or fries; there's something about the fatty, greasy, and meaty food that has American taste buds salivating for more. Where else will you find jam-packed restaurants serving outrageously large pizzas and loaded hamburgers? Not to forget the supersized drinks and fries that almost always tag along.

Read More
US drinking culture

Americans Say Cheers! But Not Always With Beer

Americans love to unwind, and it's almost never without a good drink in hand. Or so you thought. To put it in numbers, Americans drank close to 8 billion gallons of alcohol last year alone. While that may sound huge, the consumption was still less than the previous two years. Surprising as it may sound, Americans are drinking less alcohol! And it has more to do with health than money. ...

Read More
For the love of coffee

Keep Calm & Coffee On; America’s Mantra

With nearly 15,000 Starbucks outlets in the country, it is easy to assume that America is one coffee-loving nation. Coffee machines are just about everywhere here - in cafés, restaurants, grocery stores, gas stations, offices, and in almost every home. While Americans may not match up to their European friends in terms of coffee consumption, they still sip a good amount of coffee each day. In fact, there's a good ...

Read More
Electric-Car-US

Driving Green; Are We Ready For Electric Vehicles?

Move over internal combustion engines, the future now belongs to the electric car. Electric vehicles, once lauded simply as green alternatives, are fast becoming mainstream today, and are threatening the very existence of the traditional automobile industry. These eco-friendly machines are literally painting the town green - by pushing the everyday gas guzzlers and polluters off the streets, one car at a time.

Read More
US-sneaker-craze

Just For Kicks; The Never-ending Sneaker Craze

It's really the clash of the titans. Kanye West's Yeezys and Michael Jordan's Air Jordan's are caught in a tight race to conquer the sneaker world. But what we see is simply the tip of the iceberg, and a 'premium' one at that. Underneath is a gigantic heap of regular sneaker wear that helps make America the largest footwear market in the world. What started strictly as Croquet and Tennis wear ...

Read More
scroll to top