Women At Work: Female Bosses Get Big Thumbs Up

Over the years, the US has seen a surge in female employment. So much so that today women hold a majority of jobs in the country, making up 50.04% of the total workforce, cutting across industries and hierarchies. This International Women's Day, Piplsay reached out to working Americans to find out the perception that exists around working women. Organizations can leverage this data to understand how these sentiments may impact ...

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The Meal Kit Phenomenon: Spreading Their Flavor Or Losing It?

Meal kits have gained a lot of popularity in recent years, with several brands now increasing their presence offline as well, essentially ending meal kits' subscription-only service. Piplsay conducted this nationwide study to find out how the meal kit phenomenon has grown in the country, if at all. Meal kit companies, restaurants as well as retailers, can leverage this data in their decision making.  Meal kits are fast becoming a preferred ...

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Pay TV vs. Streaming vs. Cinema: Who is Winning The War?

The rise of streaming platforms has led to a huge migration of viewers from traditional content channels. Even Hollywood has begun to feel the heat intensely. Piplsay (powered by Market Cube) conducted this nationwide survey to dig deep into viewership trends that are fast defining the media and entertainment industry. Media networks, Hollywood executive and OTT players can leverage this data in their decision making. Download the full document here. Streaming ...

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Samsung S20 & Z Flip: Are Americans impressed?

Samsung's latest Galaxy smartphones have become quite the talking point because of their generous features. However, they come at a time when brands continue to struggle with plateauing sales, in part due to lack of innovation and must-have upgrades. Piplsay (powered by Market Cube) reached out to Americans nationwide to get their opinion and understand the latest trends. Samsung, as well as other smartphone makers, can leverage this data in ...

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The Hummer Is Back! Here Are The First Reactions

General Motors is reviving the Hummer name for its all-electric pickup, giving the once-notorious brand a clean makeover. Piplsay (powered by Market Cube) conducted this nationwide survey to get the first consumer reactions to the Hummer's latest comeback. GM, as well as other automotive brands, can leverage this data in their decision making. The Hummer is back in a brand new avatar. General Motors has roped in NBA star LeBron James to ...

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Drowning In Plastic? Here’s What Americans Are Doing

The U.S. is one of the leading generators of plastic waste. The country has also been accused of blocking international efforts to limit plastic pollution. Could this be because of a lack of political will, or is the American public unconcerned as well? Piplsay (powered by Market Cube) polled 45,707 Americans to find out. Political parties, brands, as well as retailers, can leverage this data in their decision making. For an in-depth ...

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2019 Movers and Shakers: Entertainment & Media Brands

With 2019 coming to end, Piplsay (powered by Market Cube) decided to ask Americans nation-wide about their favorite entertainment and media brands for the year. About 44,168 Americans participated in our survey and voted for their choices. Entertainment and media brands like Netflix, Spotify, Fox News, etc. can leverage this data in their decision making. A lot happened in the world of entertainment and media in 2019. While the streaming world ...

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Facebook Dating in US

Facebook dating: What is America’s Opinion Of It?

Facebook launched its in-app dating feature, called Facebook Dating, in the US this September. But with no aggressive marketing or positive press around it, how many people really know about this latest addition? Piplsay (powered by Market Cube) polled 21,242 Americans to find the answers. Industry giants like Tinder, OKCupid, as well as Facebook can leverage this data in their decision making. Seven out of ten Americans are on Facebook today, yet a vast ...

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The Tesla Cybertruck: What Do Americans Think Of It?

Tesla recently launched its new, all-electric Cybertruck, which comes with a completely stainless steel, bulletproof body. However, it received a lot of mixed reviews, from both auto-reviewers and enthusiasts. But what do ordinary Americans think about it? Piplsay (powered by Market Cube) polled 21,143 Americans nation-wide to get their reactions. Automotive brands, particularly Tesla, can leverage this data in their decision making. Elon Musk would probably not want to relive the ...

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