Pay TV vs. Streaming vs. Cinema: Who is Winning The War?

The rise of streaming platforms has led to a huge migration of viewers from traditional content channels. Even Hollywood has begun to feel the heat intensely. Piplsay (powered by Market Cube) conducted this nationwide survey to dig deep into viewership trends that are fast defining the media and entertainment industry. Media networks, Hollywood executive and OTT players can leverage this data in their decision making. Download the full document here. Streaming ...

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TV Shows And Trends: What’s Playing On Your Screen?

TV shows are in great demand, with traditional channels and streaming platforms competing fiercely for eyeballs. With so much variety at the viewer's disposal, Piplsay (powered by Market Cube) conducted this nationwide study to find the latest trends defining TV entertainment space. Media networks and OTT players can leverage this data in their decision making. For an in-depth analysis of the survey responses, download the full document here. TV shows are all the ...

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Disney Plus Vs. The Others: What Is America Streaming?

Disney Plus, which launched in the US last November, was an instant hit, racking up 25 million subscribers within just a few weeks. Piplsay(powered by Market Cube) polled Americans nationwide to find how the platform has fared so far. Disney executives and OTT players like Netflix and Amazon Prime can leverage this data in their decision making. For an in-depth analysis of the survey responses, download the full document here. In a ...

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Oscar Snubs & Misses: Who Do Americans Pick As Favorites?

Oscar nominations often become a talking point because of the snubs and misses, and this year was no different. Piplsay (powered by Market Cube) polled 31,421 Americans nationwide to find out who would they choose as their favorites this awards season. Entertainment portals, as well as Academy members, can use this data to gauge public sentiments ahead of the 2020 Oscars. The final Oscar nominations were announced this week and boy ...

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Cartoon Fascination

Catching Them Young; Cartoons & Merchandising

They are vibrant, fun, and truly loved by the little ones. Cartoons are undeniably children's favorite pastime; one they never seem to tire of. What started as a Saturday morning ritual back in the '70s and '80s, has today given way to a trend of 24/ 7 cartoons. America, in particular, has been at the forefront of this, with homegrown giants like Nickelodeon, Disney, and Cartoon Network dominating this burgeoning space. With ...

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Hollywood Favourites

Hollywood Stars; Who’s Shining The Brightest?

Americans love their movies, and their movie stars even more. Hollywood stars are not just glamorous actors; they are powerful influencers as well, which makes their lives that much more interesting than the average joe. While many have firmly established themselves in the industry with a loyal fan following, others break out of the mold, now and then, threatening the status quo. The race to the title of America's favorite star ...

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The American video Streaming War

Streaming Now; The Great American Video War

The war is on for the crown of the content czar. Today, video streaming today is growing larger than ever before as entertainment transitions into the 'on-demand' form. With over a dozen frontline players already in the game and several others ready to join the race, the second such invasion, albeit a bigger one, after pay TV, has rocked the video space. Video streaming platforms have redefined content as we know ...

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US superhero craze

America’s Superhero Fascination; Who’s Winning The Race?

It sank the Titanic and soared past Avatar to become the highest-grossing movie of all time. Avengers: Endgame, Marvel’s latest superhero adventure surpassed the lifetime collection of the 1997 and 2009 smash hits within a few weeks of its release. No movie in the recent past has been able to achieve this humongous feat and at such great speed. Not just that, Endgame also finally put to rest the growing debate ...

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