Life In Times Of COVID-19: How Are Americans Coping?

With the number of COVID-19 cases on the rise, and several state governments ordering shutdowns, life has taken a whole new meaning for a majority of Americans. Piplsay (powered by Market Cube) reached out to citizens nationwide to take a deeper look into how their lives have changed amid the ongoing health crisis. Retailers, as well as entertainment brands, can leverage this data in their decision making. As Coronavirus threatens to ...

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Work Amid COVID-19: Challenges & Concerns

Covid-19 has shut down offices worldwide, quite literally, as millions of employees work from home to contain the virus. Piplsay (powered by Market Cube) reached out to working Americans to understand the challenges they are facing as they try to balance work and home life amidst the growing health crisis. Organizations, as well as policymakers, can leverage this data in their decision making. Going to work or working from home was ...

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The COVID-19 Contagion: How Are Americans Impacted?

COVID-19 came quickly and unexpectedly, catching us all unaware. As countries around the world grapple to reign in the virus, normal life has been thrown in a disarray, with lockdowns being imposed with alarming frequency. Piplsay (powered by Market Cube) reached out to Americans nationwide to find out their thoughts and concerns around this growing pandemic, especially as we stare at uncertainty over the next few months. Coronavirus has hit us ...

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Plant-based Dairy Alternatives: Americans saying No to Moo?

More and more people today are giving regular dairy products a miss, and switching to plant-based alternatives. The industry which is still in its infancy is likely to see a huge spurt as major brands like Danone, Nestle, and Unilever continue to invest heavily in it. Piplsay (powered by Market Cube) polled Americans nationwide to understand the consumer sentiments and trends that will drive the industry. Start-up's, as well as ...

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Women At Work: Female Bosses Get Big Thumbs Up

Over the years, the US has seen a surge in female employment. So much so that today women hold a majority of jobs in the country, making up 50.04% of the total workforce, cutting across industries and hierarchies. This International Women's Day, Piplsay reached out to working Americans to find out the perception that exists around working women. Organizations can leverage this data to understand how these sentiments may impact ...

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The Meal Kit Phenomenon: Spreading Their Flavor Or Losing It?

Meal kits have gained a lot of popularity in recent years, with several brands now increasing their presence offline as well, essentially ending meal kits' subscription-only service. Piplsay conducted this nationwide study to find out how the meal kit phenomenon has grown in the country, if at all. Meal kit companies, restaurants as well as retailers, can leverage this data in their decision making.  Meal kits are fast becoming a preferred ...

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International Women’s Day: A look Into The Workplace Reality

International Women's Day has had a long history, with women worldwide fighting for their rights from as early as 1911. A lot has changed since then but much still remains to be done, especially at our work front. Piplsay (powered by Market Cube) conducted a nationwide survey to find out if workplaces have changed for the better for women employees. Corporates, as well as policymakers, can leverage this data in ...

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Betting On Sports? Here’s What Americans Do

It's just been more than a year since the federal ban on sports betting was lifted, and already 20 states and DC have legalized the activity. Piplsay (powered by Market Cube) conducted this nationwide study to dig deep into the changing public perception and betting trends. State legislators, as well as bookmakers, can leverage this data in their decision making. Sports betting is getting popular in the US, with several states ...

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Pay TV vs. Streaming vs. Cinema: Who is Winning The War?

The rise of streaming platforms has led to a huge migration of viewers from traditional content channels. Even Hollywood has begun to feel the heat intensely. Piplsay (powered by Market Cube) conducted this nationwide survey to dig deep into viewership trends that are fast defining the media and entertainment industry. Media networks, Hollywood executive and OTT players can leverage this data in their decision making. Download the full document ...

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