The US-China Trade War; What Do Americans Think Of It?

The 2020 election is around the corner and all eyes are on the US-China trade war, which has now entered its second year. As the tariff war is now affecting the average American consumer, Piplsay surveyed 42,226 adults to understand their perception of it. The trade war may have a strong influence on how Americans vote next year. Lawmakers and political parties can leverage this data to add value to ...

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America’s Changing Vacation Trends – What, Where & How?

Much has been said about America becoming a no-vacation nation. However, domestic travel trends reveal a surprisingly different picture. To better understand this seeming contradiction, Piplsay initiated research among 41,302 individuals and families across the US. Key tourism-related businesses such as airlines, hotels, vacation planners, and travel aggregator portals, can leverage this data for business decisions. For an in-depth analysis of survey responses, download the full document here. They say Americans ...

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The Smartphone Mania – What’s The Latest Buzz?

With 81% of people now owning smartphones, Americans are certainly living completely digital lives. A look around at all the bowed heads and the constant buzzing is proof enough of our changing lifestyle. From socializing, information, entertainment, and work, the tiny device has become a one-stop solution for all our needs and wants. Today, even smartphones are constantly evolving; getting bigger, slimmer, and a whole lot smarter. They are increasingly turning ...

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In Top Gear – America’s Love For The Big Wheels

It's the second-largest passenger vehicle market in the world and is home to the Big Three in the automotive industry. America's love for the four wheels is simply legendary, a passion that transformed the early 'toys for big boys' phenomenon into an everyday ride for the common man. From brawny engines and curvaceous chrome to the practical family car, we have seen them all, taking the automotive industry in America on ...

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The Key To Comfort; Where Are You Checking-in?

They say Americans are not avid travelers. While that may be true for international trips, given that less than 40% of Americans have a passport, the same may not apply for domestic travel. After all, a whopping 1.8 billion Americans took domestic leisure trips in 2018 alone. A look at the busy airports and roads, especially during the holiday season is enough to put this figure in perspective. And if there ...

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The Great Cannabis Surge; How Keen Are We About CBD?

In America, weed is now in the food we eat and the air we breathe. Literally! even if in the most filtered form. Today, Cannabidiol or CBD, a compound derived from Cannabis is found in almost all kinds of products, and is just as easily available; from grocery stores and pharmacies to cafes and online portals. Despite the negative connotations associated with Cannabis, the interest in CBD is at an ...

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Hoppy Or Not? America’s Changing Beer Story

There's trouble brewing in the alcohol industry. Hit by the fitness wave, Americans are consuming less alcohol with each passing year. But if there is one drink that has taken the worst hit, it's the good old frothy beer. Once America's default choice for drinks, beer is slowly losing its fizz as people skip to other alternatives. But despite its declining popularity, beer continues to be on the top, grabbing almost ...

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Cartoon Fascination

Catching Them Young; Cartoons & Merchandising

They are vibrant, fun, and truly loved by the little ones. Cartoons are undeniably children's favorite pastime; one they never seem to tire of. What started as a Saturday morning ritual back in the '70s and '80s, has today given way to a trend of 24/ 7 cartoons. America, in particular, has been at the forefront of this, with homegrown giants like Nickelodeon, Disney, and Cartoon Network dominating this burgeoning space. With ...

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The Cereal Saga; Loved Or Left Out In The Cold?

They have remained America's default breakfast food for as long as we can remember. Cereal, coming in all shapes, sizes, and colors has been a central part of American culture, much like football and hip-hop. Where else will you find supermarkets with rows of shelves dedicated to cereal? Chances are, you will find a box or two of them if you walk into your kitchen right now. That's how essential ...

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US News Consumption

Breaking Now; How Do Americans Get Their News?

The American media landscape has undergone radical changes over the past two decades. Not just in terms of 'what' news is presented but also 'how' it is presented. Technology has been the biggest disrupter of all, changing the way Americans view and consume their news. Today, information is on-the-go, 24x7, and personalized to our needs and likings. With so many different news options to choose from, consumers are not only expecting ...

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