Meaty Affair: How Popular Is Fake Meat In America?

The fake meat industry in America is growing rapidly, with even major meat producers jumping into the fray. But opinions remain divided on whether fake meat is a better alternative to real meat. Piplsay conducted this nationwide poll to find out what American consumers think about it. Meat producers, as well as fake meat brands, can leverage this data in their decision making.  Fake pork made its delicious debut at the ...

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Oscar Snubs & Misses: Who Do Americans Pick As Favorites?

Oscar nominations often become a talking point because of the snubs and misses, and this year was no different. Piplsay (powered by Market Cube) polled 31,421 Americans nationwide to find out who would they choose as their favorites this awards season. Entertainment portals, as well as Academy members, can use this data to gauge public sentiments ahead of the 2020 Oscars. The final Oscar nominations were announced this week and boy ...

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Know Your Plastics Well? Here’s What We Found

The U.S. is one of the leading generators of plastic waste. However, concerns over plastic pollution, as well as eco-friendly alternatives, are also peaking. Piplsay (powered by Market Cube) polled 31,149 Americans to find out more about their understanding of plastics. Political parties, brands, as well as retailers, can leverage this data in their decision making. For an in-depth analysis, download the full document here. In our on plastic usage, we explored America's ...

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The Super Bowl Mania: Who’s Watching What?

The Super Bowl undoubtedly is one of the biggest events in global sports and continues to draw huge viewership in America. But, football is also seeing a dip in its popularity. Piplsay (powered by Market Cube) surveyed 61,745 Americans nation-wide to understand the undercurrents and the euphoria that will define the Super Bowl this year. Football executives and brands can leverage this data in their decision making. For an in-depth analysis, download the ...

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The Tesla Cybertruck: What Do Americans Think Of It?

Tesla recently launched its new, all-electric Cybertruck, which comes with a completely stainless steel, bulletproof body. However, it received a lot of mixed reviews, from both auto-reviewers and enthusiasts. But what do ordinary Americans think about it? Piplsay (powered by Market Cube) polled 21,143 Americans nation-wide to get their reactions. Automotive brands, particularly Tesla, can leverage this data in their decision making. Elon Musk would probably not want to relive the ...

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Americans Want A No-Gift Christmas: But Many Still Out Shopping

Americans spent approximately $885 per person on Christmas gifts in 2018, the highest in recent years. However, rising expenses are also leading to mounting holiday debts. Piplsay (powered by Market Cube) surveyed 43,184 Americans nation-wide to understand this issue, as well as the latest trends defining Christmas this year. Retailers and big chains like Walmart, Target, and Amazon can leverage this data in their decision making.  Shopping for those perfect Christmas ...

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Countdown to #GivingTuesday: How & Where will Americans donate?

  Giving Tuesday has become a major movement in the US, with $400 million donated on this day in 2018 alone. However, the new tax law is impacting charitable spending by Americans. Which trends will define #GivingTuesday this year? To understand this, Piplsay (powered by Market Cube) polled 41,988 Americans in a nation-wide study. Charities and crowdsourcing sites can leverage this data for their media campaigns. For an in-depth analysis, download ...

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Thanksgiving & Food Waste: What’s The Plan This Year?

Americans waste a massive amount of food on Thanksgiving every year. However, at the same time, US consumers are also becoming increasingly environmentally-conscious. Piplsay (powered by Market Cube) polled 42,147 Americans nation-wide to understand whether there will be any significant change in food wastage this year. Meat chains and retailers, particularly big-box stores like Walmart and Target, can leverage this data in their decision making. Turkeys are filling up the shelves ...

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Black Friday Shopping: How Much Are You Overspending?

Black Friday is a major shopping event in the US, with Americans spending millions of dollars each year. Increasingly, Black Friday deals have started dropping several weeks ahead of the actual day itself. Piplsay (powered by Market Cube) surveyed 52,233 Americans to understand how this early shopping is redefining consumer trends. Retailers like Walmart, Target, Amazon, etc. can leverage this data in their decision making. Black Friday is almost three weeks away, ...

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