The Key To Comfort; Where Are You Checking-in?

They say Americans are not avid travelers. While that may be true for international trips, given that less than 40% of Americans have a passport, the same may not apply for domestic travel. After all, a whopping 1.8 billion Americans took domestic leisure trips in 2018 alone. A look at the busy airports and roads, especially during the holiday season is enough to put this figure in perspective. And if there ...

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Hoppy Or Not? America’s Changing Beer Story

There's trouble brewing in the alcohol industry. Hit by the fitness wave, Americans are consuming less alcohol with each passing year. But if there is one drink that has taken the worst hit, it's the good old frothy beer. Once America's default choice for drinks, beer is slowly losing its fizz as people skip to other alternatives. But despite its declining popularity, beer continues to be on the top, grabbing almost ...

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Cartoon Fascination

Catching Them Young; Cartoons & Merchandising

They are vibrant, fun, and truly loved by the little ones. Cartoons are undeniably children's favorite pastime; one they never seem to tire of. What started as a Saturday morning ritual back in the '70s and '80s, has today given way to a trend of 24/ 7 cartoons. America, in particular, has been at the forefront of this, with homegrown giants like Nickelodeon, Disney, and Cartoon Network dominating this burgeoning space. With ...

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The Cereal Saga; Loved Or Left Out In The Cold?

They have remained America's default breakfast food for as long as we can remember. Cereal, coming in all shapes, sizes, and colors has been a central part of American culture, much like football and hip-hop. Where else will you find supermarkets with rows of shelves dedicated to cereal? Chances are, you will find a box or two of them if you walk into your kitchen right now. That's how essential ...

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US News Consumption

Breaking Now; How Do Americans Get Their News?

The American media landscape has undergone radical changes over the past two decades. Not just in terms of 'what' news is presented but also 'how' it is presented. Technology has been the biggest disrupter of all, changing the way Americans view and consume their news. Today, information is on-the-go, 24x7, and personalized to our needs and likings. With so many different news options to choose from, consumers are not only expecting ...

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Veganism in America

Veganism; A Fad or The New Norm?

There's fast food, and then there's vegan fast food. Meatless Burgers, nuggets, hot dogs, and steaks - food that is not only considered healthy but comes highly recommended too. Plant-based living has finally come of age and has become a top trend as many people embrace a vegetarian or a vegan diet. Over the past few years, the interest in veganism, in particular, has soared. Especially among millennials who are making ...

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Online Dating Apps; All The Rage Or Burn-Out?

Algorithms, statistics, data - these are not words one usually associates with matters of the heart. But they are exactly what's helping millions of Americans find love or at least a date. The rules around dating have changed a lot with the app world being the new playground. So much so that a lot of youngsters today find it strange to meet someone in person before making an online connection. Online dating ...

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American Holidays

It’s The Holidays & This Is What We Do

Gifts, parties, shopping, and outings. What's not to like about the American holidays? Barring, of course, the stressful planning, the exorbitant airline tickets, and sometimes even the family expectations! But even these challenges seem trivial and worth the time and effort, once the holidays come knocking at the door. Today, everyone has different plans for the holidays, and everyone tries to make the best of the many available options at the ...

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