Online Dating Apps; All The Rage Or Burn-Out?

Algorithms, statistics, data - these are not words one usually associates with matters of the heart. But they are exactly what's helping millions of Americans find love or at least a date. The rules around dating have changed a lot with the app world being the new playground. So much so that a lot of youngsters today find it strange to meet someone in person before making an online connection. Online dating ...

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American Holidays

It’s The Holidays & This Is What We Do

Gifts, parties, shopping, and outings. What's not to like about the American holidays? Barring, of course, the stressful planning, the exorbitant airline tickets, and sometimes even the family expectations! But even these challenges seem trivial and worth the time and effort, once the holidays come knocking at the door. Today, everyone has different plans for the holidays, and everyone tries to make the best of the many available options at the ...

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online-shopping-usa

Online Shopping Mania – What’s Clicking For Us?

It’s a one-stop shop for all of our needs and wants. Today, online shopping is no longer just a fad. It has become a new way of life. Such is the shift, that consumer spending, which makes up two-thirds of the US economy, has begun to show a definitive move towards online shopping versus in-store shopping. For a country that started the e-commerce phenomenon, the United States is quite naturally one ...

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Sports Drink

Sports Drinks; Winning The War On Thirst?

Almost all of us have grown up watching athletes sip colorful drinks during the games. 'That's how they stay energized' we thought, and we were not wrong. Sports drinks have been an indispensable part of an athlete's kit since the early '70s when 'hydration' became the new mantra. What started strictly as a sports necessity slowly made its way into the fitness industry, becoming a go-to drink for those who could use ...

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American Fast Food

Gobbling Up Fast Food & Lovin’ It Too

America's love affair with fast food is simply legendary. Be it burgers, pizzas, hot dogs or fries; there's something about the fatty, greasy, and meaty food that has American taste buds salivating for more. Where else will you find jam-packed restaurants serving outrageously large pizzas and loaded hamburgers? Not to forget the supersized drinks and fries that almost always tag along.

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Get Fit_US

Road To Fitness; Who’s Doing What & How?

We often hear experts say that Americans don't exercise enough. According to one government study, only 23% of adults in the country are getting the recommended two and a half hours of exercise each week. Even the Army apparently can't seem to find enough fit volunteers. Sounds alarming right? Today, the realities of our lifestyle - eating out, working longer hours, etc. - are simply hard to avoid. Our dependence on technology is further ...

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Hollywood Favourites

Hollywood Stars; Who’s Shining The Brightest?

Americans love their movies, and their movie stars even more. Hollywood stars are not just glamorous actors; they are powerful influencers as well, which makes their lives that much more interesting than the average joe. While many have firmly established themselves in the industry with a loyal fan following, others break out of the mold, now and then, threatening the status quo. The race to the title of America's favorite star ...

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eSports in America

eSports And Fandom; Where Gaming Gets Serious

With licensed Pro Gamers, huge sponsorship deals, and millions of online viewers, eSports seems to have finally cracked into the mainstream media. What started as a small college competition back in the 70s has taken the world by storm today, turning competitive gaming into a serious money maker. Even the US, which long ignored the eSports phenomenon, has woken up to its increasing dominance and is making rapid strides into the ...

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The Power of AI; To Be Revered or feared?

We are living increasingly in a time where machines are performing tasks and making decisions that were previously only done by humans. Welcome to the world of Artificial intelligence: where human acts of learning, reasoning, and self-correction are perfectly simulated by computer systems and software. Today, AI is not just behind many technological breakthroughs, it has become an integral part of technology itself. Thanks to the never-ending debates and discussions, AI ...

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