America's Sports Culture

America’s Sports Fandom; Thriving or Dying?

That sports are a big deal for Americans is certainly not an understatement. A quick look at the number of professional leagues across the country is enough to understand its enormity. Not forgetting the myriad tournaments and leagues at pre-teen and junior levels, which may not be at par but are nevertheless popular. In the U.S., sports are more than just an event; they are an important part of American ...

Read More
US drinking culture

Americans Say Cheers! But Not Always With Beer

Americans love to unwind, and it's almost never without a good drink in hand. Or so you thought. To put it in numbers, Americans drank close to 8 billion gallons of alcohol last year alone. While that may sound huge, the consumption was still less than the previous two years. Surprising as it may sound, Americans are drinking less alcohol! And it has more to do with health than money. ...

Read More
The state of sports - USA

The State Of Sports; Young America’s Changing Priorities

The field is as important as the classroom. This belief has remained the cornerstone of the U.S. education system for years. After all, where else will you find schools with lush grass fields, basketball courts, running tracks and several sports teams, all in one place? That almost every public school today has an interscholastic athletic program speaks volumes about the country's belief in the concept of holistic education. The importance of ...

Read More
Mobile Apps Craze

WhatsApp America! What Are You Busy Downloading?

With 81% of Americans now owning smartphones, most of us can be said to be living an 'appy' life. Mobile apps have completely overtaken our lives, and we all know how. But what we may not know is the jaw-dropping rate at which they are flooding our phones. A whopping 194 billion* apps were downloaded globally by smartphone users in 2018, a 35% jump from 2016.  So, where do Americans stand in this ...

Read More
For the love of coffee

Keep Calm & Coffee On; America’s Mantra

With nearly 15,000 Starbucks outlets in the country, it is easy to assume that America is one coffee-loving nation. Coffee machines are just about everywhere here - in cafés, restaurants, grocery stores, gas stations, offices, and in almost every home. While Americans may not match up to their European friends in terms of coffee consumption, they still sip a good amount of coffee each day. In fact, there's a good ...

Read More

2020 US Election; Mood Of The Nation

The 2020 US Presidential election is more than a year away, but the political buzz has already picked up the pace. Presidential campaigns and debates are in full swing, and election news is now a part of everyday conversation. In fact, the presidential race began quite early for a few candidates, including President Trump, who filed his nomination way back in 2017! While politicians are enthusiastic about the upcoming election, and ...

Read More
Electric-Car-US

Driving Green; Are We Ready For Electric Vehicles?

Move over internal combustion engines, the future now belongs to the electric car. Electric vehicles, once lauded simply as green alternatives, are fast becoming mainstream today, and are threatening the very existence of the traditional automobile industry. These eco-friendly machines are literally painting the town green - by pushing the everyday gas guzzlers and polluters off the streets, one car at a time.

Read More
US-sneaker-craze

Just For Kicks; The Never-ending Sneaker Craze

It's really the clash of the titans. Kanye West's Yeezys and Michael Jordan's Air Jordan's are caught in a tight race to conquer the sneaker world. But what we see is simply the tip of the iceberg, and a 'premium' one at that. Underneath is a gigantic heap of regular sneaker wear that helps make America the largest footwear market in the world. What started strictly as Croquet and Tennis wear ...

Read More
millennial spending in the US

Decoding The Millennials; Their Savings & Spending

They are the earners, spenders and the trendsetters, and also a whopping 83 million in number. Welcome to the world of millennials, the Gen 'Y' club born between the early '80s and the mid-'90s. Forming a quarter of the country's population today, these youngsters are also the largest amongst all generations. Given their sheer size and impact, millennials are often the talk of the town; not just for their increasingly online ...

Read More
The American video Streaming War

Streaming Now; The Great American Video War

The war is on for the crown of the content czar. Today, video streaming today is growing larger than ever before as entertainment transitions into the 'on-demand' form. With over a dozen frontline players already in the game and several others ready to join the race, the second such invasion, albeit a bigger one, after pay TV, has rocked the video space. Video streaming platforms have redefined content as we know ...

Read More
scroll to top