Mobile Apps Craze

WhatsApp America! What Are You Busy Downloading?

With 81% of Americans now owning smartphones, most of us can be said to be living an 'appy' life. Mobile apps have completely overtaken our lives, and we all know how. But what we may not know is the jaw-dropping rate at which they are flooding our phones. A whopping 194 billion* apps were downloaded globally by smartphone users in 2018, a 35% jump from 2016.  So, where do Americans stand in this ...

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For the love of coffee

Keep Calm & Coffee On; America’s Mantra

With nearly 15,000 Starbucks outlets in the country, it is easy to assume that America is one coffee-loving nation. Coffee machines are just about everywhere here - in cafés, restaurants, grocery stores, gas stations, offices, and in almost every home. While Americans may not match up to their European friends in terms of coffee consumption, they still sip a good amount of coffee each day. In fact, there's a good ...

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2020 US Election; Mood Of The Nation

The 2020 US Presidential election is more than a year away, but the political buzz has already picked up the pace. Presidential campaigns and debates are in full swing, and election news is now a part of everyday conversation. In fact, the presidential race began quite early for a few candidates, including President Trump, who filed his nomination way back in 2017! While politicians are enthusiastic about the upcoming election, and ...

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Electric-Car-US

Driving Green; Are We Ready For Electric Vehicles?

Move over internal combustion engines, the future now belongs to the electric car. Electric vehicles, once lauded simply as green alternatives, are fast becoming mainstream today, and are threatening the very existence of the traditional automobile industry. These eco-friendly machines are literally painting the town green - by pushing the everyday gas guzzlers and polluters off the streets, one car at a time.

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US-sneaker-craze

Just For Kicks; The Never-ending Sneaker Craze

It's really the clash of the titans. Kanye West's Yeezys and Michael Jordan's Air Jordan's are caught in a tight race to conquer the sneaker world. But what we see is simply the tip of the iceberg, and a 'premium' one at that. Underneath is a gigantic heap of regular sneaker wear that helps make America the largest footwear market in the world. What started strictly as Croquet and Tennis wear ...

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millennial spending in the US

Decoding The Millennials; Their Savings & Spending

They are the earners, spenders and the trendsetters, and also a whopping 83 million in number. Welcome to the world of millennials, the Gen 'Y' club born between the early '80s and the mid-'90s. Forming a quarter of the country's population today, these youngsters are also the largest amongst all generations. Given their sheer size and impact, millennials are often the talk of the town; not just for their increasingly online ...

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The American video Streaming War

Streaming Now; The Great American Video War

The war is on for the crown of the content czar. Today, video streaming today is growing larger than ever before as entertainment transitions into the 'on-demand' form. With over a dozen frontline players already in the game and several others ready to join the race, the second such invasion, albeit a bigger one, after pay TV, has rocked the video space. Video streaming platforms have redefined content as we know ...

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US superhero craze

America’s Superhero Fascination; Who’s Winning The Race?

It sank the Titanic and soared past Avatar to become the highest-grossing movie of all time. Avengers: Endgame, Marvel’s latest superhero adventure surpassed the lifetime collection of the 1997 and 2009 smash hits within a few weeks of its release. No movie in the recent past has been able to achieve this humongous feat and at such great speed. Not just that, Endgame also finally put to rest the growing debate ...

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Social Media header

Social Media Frenzy – What’s America Logging Into?

That social media has taken over our lives is certainly not an understatement. Today, it has become a one-stop solution for all our daily requirements - from socializing to professional networking, brand building to advertising. Even a major chunk of information today is delivered to us via these numerous platforms. The dependence on social media or the obsession with it is at an all-time high and given the trend, it's not ...

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