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Betting On Sports? Here’s What Americans Do

It's just been more than a year since the federal ban on sports betting was lifted, and already 20 states and DC have legalized the activity. Piplsay (powered by Market Cube) conducted this nationwide study to dig deep into the changing public perception and betting trends. State legislators, as well as bookmakers, can leverage this data in their decision making. Sports betting is getting popular in the US, with several states ...

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The XFL Is Back: How Excited Are You?

XFL is relaunching this year after its first failed attempt in 2001. The league is promising a fan-centric, faster-paced gaming format in its new reboot version. Piplsay (powered by Market Cube) conducted this nationwide survey to find out if Americans are excited about it. XFL and NFL executives as well as, brands, can leverage this data in their decision making.  Move over NFL. The XFL is back in a brand new ...

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Road Races In America: Going Strong Or Slowing Down?

Road races are said to be losing their popularity in America, yet millions continue to participate in it each year. Piplsay (powered by Market Cube) polled 67,028 Americans to find out what the trend looked like in 2019, and also took a peek into the wearable industry that is growing around it. Road race organizers, as well as sports brands, can leverage this data in their decision making. For an ...

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The Super Bowl Mania: Who’s Watching What?

The Super Bowl undoubtedly is one of the biggest events in global sports and continues to draw huge viewership in America. But, football is also seeing a dip in its popularity. Piplsay (powered by Market Cube) surveyed 61,745 Americans nation-wide to understand the undercurrents and the euphoria that will define the Super Bowl this year. Football executives and brands can leverage this data in their decision making. For an in-depth analysis, download the ...

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Sports Drink

Sports Drinks; Winning The War On Thirst?

Almost all of us have grown up watching athletes sip colorful drinks during the games. 'That's how they stay energized' we thought, and we were not wrong. Sports drinks have been an indispensable part of an athlete's kit since the early '70s when 'hydration' became the new mantra. What started strictly as a sports necessity slowly made its way into the fitness industry, becoming a go-to drink for those who could use ...

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eSports in America

eSports And Fandom; Where Gaming Gets Serious

With licensed Pro Gamers, huge sponsorship deals, and millions of online viewers, eSports seems to have finally cracked into the mainstream media. What started as a small college competition back in the 70s has taken the world by storm today, turning competitive gaming into a serious money maker. Even the US, which long ignored the eSports phenomenon, has woken up to its increasing dominance and is making rapid strides into the ...

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America's Sports Culture

America’s Sports Fandom; Thriving or Dying?

That sports are a big deal for Americans is certainly not an understatement. A quick look at the number of professional leagues across the country is enough to understand its enormity. Not forgetting the myriad tournaments and leagues at pre-teen and junior levels, which may not be at par but are nevertheless popular. In the U.S., sports are more than just an event; they are an important part of American ...

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The state of sports - USA

The State Of Sports; Young America’s Changing Priorities

The field is as important as the classroom. This belief has remained the cornerstone of the U.S. education system for years. After all, where else will you find schools with lush grass fields, basketball courts, running tracks and several sports teams, all in one place? That almost every public school today has an interscholastic athletic program speaks volumes about the country's belief in the concept of holistic education. The importance of ...

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