Sports Drink

Sports Drinks; Winning The War On Thirst?

Almost all of us have grown up watching athletes sip colorful drinks during the games. 'That's how they stay energized' we thought, and we were not wrong. Sports drinks have been an indispensable part of an athlete's kit since the early '70s when 'hydration' became the new mantra. What started strictly as a sports necessity slowly made its way into the fitness industry, becoming a go-to drink for those who could use ...

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eSports in America

eSports And Fandom; Where Gaming Gets Serious

With licensed Pro Gamers, huge sponsorship deals, and millions of online viewers, eSports seems to have finally cracked into the mainstream media. What started as a small college competition back in the 70s has taken the world by storm today, turning competitive gaming into a serious money maker. Even the US, which long ignored the eSports phenomenon, has woken up to its increasing dominance and is making rapid strides into the ...

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America's Sports Culture

America’s Sports Fandom; Thriving or Dying?

That sports are a big deal for Americans is certainly not an understatement. A quick look at the number of professional leagues across the country is enough to understand its enormity. Not forgetting the myriad tournaments and leagues at pre-teen and junior levels, which may not be at par but are nevertheless popular. In the U.S., sports are more than just an event; they are an important part of American ...

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The state of sports - USA

The State Of Sports; Young America’s Changing Priorities

The field is as important as the classroom. This belief has remained the cornerstone of the U.S. education system for years. After all, where else will you find schools with lush grass fields, basketball courts, running tracks and several sports teams, all in one place? That almost every public school today has an interscholastic athletic program speaks volumes about the country's belief in the concept of holistic education. The importance of ...

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