How ‘smart’ is your home? A peek into America’s preferences

Smart homes are touted to be the next big reality in America, especially given the interest and eagerness with which Americans have begun consuming technology. But just how popular are smart home solutions right now? Piplsay surveyed 44,616 Americans to find out the benefits and challenges of this quickly emerging technology. Home automation brands, as well as retailers, can leverage this data in their decision making. Despite the growing popularity of ...

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Online Dating Apps; All The Rage Or Burn-Out?

Algorithms, statistics, data - these are not words one usually associates with matters of the heart. But they are exactly what's helping millions of Americans find love or at least a date. The rules around dating have changed a lot with the app world being the new playground. So much so that a lot of youngsters today find it strange to meet someone in person before making an online connection. Online dating ...

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The Power of AI; To Be Revered or feared?

We are living increasingly in a time where machines are performing tasks and making decisions that were previously only done by humans. Welcome to the world of Artificial intelligence: where human acts of learning, reasoning, and self-correction are perfectly simulated by computer systems and software. Today, AI is not just behind many technological breakthroughs, it has become an integral part of technology itself. Thanks to the never-ending debates and discussions, AI ...

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Mobile Apps Craze

WhatsApp America! What Are You Busy Downloading?

With 81% of Americans now owning smartphones, most of us can be said to be living an 'appy' life. Mobile apps have completely overtaken our lives, and we all know how. But what we may not know is the jaw-dropping rate at which they are flooding our phones. A whopping 194 billion* apps were downloaded globally by smartphone users in 2018, a 35% jump from 2016.  So, where do Americans stand in this ...

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Social Media header

Social Media Frenzy – What’s America Logging Into?

That social media has taken over our lives is certainly not an understatement. Today, it has become a one-stop solution for all our daily requirements - from socializing to professional networking, brand building to advertising. Even a major chunk of information today is delivered to us via these numerous platforms. The dependence on social media or the obsession with it is at an all-time high and given the trend, it's not ...

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