Beer In Paper Bottles: What’s Your Take, America?

Beer manufacturer Carlsberg recently unveiled its paper bottle prototype at a Copenhagen summit. Given the increasing focus on sustainability vis-à-vis brands, the American media naturally took a lot of interest in it. But how are beer-loving Americans reacting to this announcement? To understand this, Piplsay (powered by Market Cube) conducted a nationwide study among 20,188 Americans. Beer brands, especially American ones like Budweiser, Coors can leverage this data in their decision ...

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For The Love Of Candy; What’s In Store This Holiday Season?

For The Love Of Candy: What’s In Store This Holiday Season?

Chocolate has traditionally been a favorite among Americans. However, non-chocolate candy sales are surging, and surprisingly brands are making it onto America's favorite candy list. Piplsay (powered by Market Cube) conducted a study among 102,079 Americans to understand how these changing consumer choices are reshaping the massive candy industry. Candy brands like Mars, Hershey, and Wrigley, as well as retailers, can leverage this data in their decision making. For an in-depth ...

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National Trick-or-Treat Day: Is America For or Against It?

With over 150,000 signatures, an online petition to move Halloween to the last Saturday of October garnered a lot of attention this year. Americans, however, seemed divided over the issue. The same petition is now calling for a National Trick-or-Treat Day in addition to Halloween. Has this new twist changed public opinion in any way? Piplsay (powered by Market Cube) reached out to 38,000 Americans to find out how accepting ...

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The Great Cannabis Surge; How Keen Are We On CBD?

Marijuana legalization continues to be a hot topic in the US with several states still vehemently banning it. Even CBD products are often caught in the crosshairs. Piplsay (powered by Market Cube) initiated research among 40,815 adults to understand how accepting Americans are of CBD. Lawmakers, as well as FMCG brands, can leverage this data in their policy and decision making. For an in-depth analysis of the survey responses, download ...

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America’s Changing Vacation Trends – What, Where & How?

Much has been said about America becoming a no-vacation nation. However, domestic travel trends reveal a surprisingly different picture. To better understand this seeming contradiction, Piplsay (powered by Market Cube) initiated research among 41,302 individuals and families across the US. Key tourism-related businesses such as airlines, hotels, vacation planners, and travel aggregator portals, can leverage this data for business decisions. For an in-depth analysis of survey responses, download the full document ...

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Veganism in America

Veganism; A Fad or The New Norm?

There's fast food, and then there's vegan fast food. Meatless Burgers, nuggets, hot dogs, and steaks - food that is not only considered healthy but comes highly recommended too. Plant-based living has finally come of age and has become a top trend as many people embrace a vegetarian or a vegan diet. Over the past few years, the interest in veganism, in particular, has soared. Especially among millennials who are making ...

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American Holidays

It’s The Holidays & This Is What We Do

Gifts, parties, shopping, and outings. What's not to like about the American holidays? Barring, of course, the stressful planning, the exorbitant airline tickets, and sometimes even the family expectations! But even these challenges seem trivial and worth the time and effort, once the holidays come knocking at the door. Today, everyone has different plans for the holidays, and everyone tries to make the best of the many available options at the ...

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Get Fit_US

Road To Fitness; Who’s Doing What & How?

We often hear experts say that Americans don't exercise enough. According to one government study, only 23% of adults in the country are getting the recommended two and a half hours of exercise each week. Even the Army apparently can't seem to find enough fit volunteers. Sounds alarming right? Today, the realities of our lifestyle - eating out, working longer hours, etc. - are simply hard to avoid. Our dependence on technology is further ...

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millennial spending in the US

Decoding The Millennials; Their Savings & Spending

They are the earners, spenders and the trendsetters, and also a whopping 83 million in number. Welcome to the world of millennials, the Gen 'Y' club born between the early '80s and the mid-'90s. Forming a quarter of the country's population today, these youngsters are also the largest amongst all generations. Given their sheer size and impact, millennials are often the talk of the town; not just for their increasingly online ...

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