Disney Plus, which launched in the US last November, was an instant hit, racking up 25 million subscribers within just a few weeks. Piplsay(powered by Market Cube) polled Americans nationwide to find how the platform has fared so far. Disney executives and OTT players like Netflix and Amazon Prime can leverage this data in their decision making. For an in-depth analysis of the survey responses, download the full document here.
In a few weeks, Disney Plus will be three months old. The streaming platform, which launched in November last year, has been creating quite a buzz while also keeping competitors on tenterhooks. Media reviews aside, what are Disney Plus users busy streaming, and how do they find the service compared to the other big players? Piplsay polled 63,833 Americans to find out. Following is a summary of what we found.
- Over 50% of 18 to 38-yr-olds have subscribed to Disney Plus
- 41% of men spend more time on Disney Plus, as compared to 33% of women
- 33% of men unsubscribed to other platforms after signing up for Disney Plus, as compared to 22% of women
- 53% of 39 to 53-yr-olds have subscribed to Disney Plus primarily for their kids
- 51% of Gen Zers and Millennials think Disney Plus is as good as Netflix
- 48% of Gen Zers and 40% of Millennials think Disney Plus is better than Amazon Prime
Less than three months since the launch, a good 37% of Americans have subscribed to the platform while another 17% plan to subscribe to it soon. This could mean that a few months from now, over half of Americans could be Disney plus viewers, a monstrous feat in itself given the short time frame. The hype and excitement surrounding the launch can be gauged by the fact that over 70% of those who subscribed to Disney plus did so within the first few weeks of its launch.
What’s interesting, however, is that close to 40% of Americans severed their ties with other platforms upon signing up for Disney Plus. Did they do so to rein in their monthly expenses, or was it because of Disney Plus’s vast content library? That’s an interesting insight that needs to be explored. But one thing is for certain: the platform has begun creating a huge shake-up in the ever-growing OTT industry.
Disney moved into the streaming space riding on its powerful and enviable content library, one that includes big brands like Disney, Marvel, Pixar, and Star Wars. It is also ramping up a slate of original shows, including the big-budget Star Wars spinoff The Mandalorian. However, with major film franchises like Avengers, X-Men, and Toy Story in its kitty, movies remain the most-watched content on the platform for now, as revealed by the Piplsay survey.
Who’s The Best?
Disney Plus gave its competitors the jitters when it signed up more than 10 million subscribers on the very first day of its launch. Since then, the platform has been steadily adding its viewer base, forcing others streaming services to realign their strategies. When asked to compare it with the other popular platforms, a whopping 49% of Americans said that Disney plus is as good as Netflix, while another 23% said it is even better than the streaming giant.
Even Amazon Prime and Hulu have a reason a worry, as close to 4 in 10 Americans think that Disney Plus is better than the two platforms.
Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of January 2020. We received 63,833 responses from individuals aged 18 years and older.