Do you trust the media? Here’s what Americans have to say

The US media is known to be brave, outspoken, and even brazen at times. But as much as it has been lauded for its democratic way of functioning, it has also come under fire repeatedly for its alleged affiliations and biases. This report delves into what American viewers have come to think of the news they read, watch, or hear. Media outlets can leverage this data in their decision making.

Americans love the news, there’s no doubt about it. Over the years, the media has had its fair share of supporters, haters, and those in-between. These emotions, however, have further deepened under President Trump, who has regularly criticized and threatened the media, even calling for their boycott for their alleged ‘fake’ reporting.

Having witnessed and judged the news coverage and its surrounding events for themselves, how has media perception and trust changed for viewers over the years? Or has it changed at all? Piplsay polled 21,588 Americans to get these insights. Here’s a summary of what we found:


  • 45% of men follow the news very closely as compared to 32% of women
  • 65% of men and 56% of women get influenced by the news they get from their trusted media source
  • 45% of Gen Zers say they have less trust in the media now as compared to 36% of Millennials and Gen Xers
  • Social media remains the most popular source of news for Gen Zers and Millennials, while Gen Xers and Baby boomers follow local news channels the most
“The media, especially television, has become extremely biased and agenda-driven over the years. It’s rare to find reports that cover all angles to give a full picture. I take in everything with a pinch of salt” – Phil
“Politics takes up a huge chunk of media coverage, and the last four years have been all about Trump-bashing and loving. Media outlets have been relentless and informative, whichever side you choose” – Isobel

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from June 4-5, 2020. We received 21,588 online responses from individuals aged 18 years and older.

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