Kids under lockdown: What American parents have to say

School closures and staying in has been particularly tough on young children who have had to let go of their everyday fun and play. Piplsay (powered by Market Cube) reached out to parents across the country to find out how their kids are keeping themselves busy amid the lockdown. Kids specific brands can leverage this data in their decision making.

With schools and offices closed, parents across the US are facing an even bigger challenge; that of keeping their young ones occupied and entertained. From extended TV hours, virtual classes to creative pursuits, children are being suddenly pushed into a new way of life. Piplsay polled 14,883 American parents nationwide to understand their concerns as well as changing routine amid the lockdown. Here’s a summary of what we found:

Other Insights

  • 54% of men are worried about their school closures as compared to 46% of women
  • 23% of Gen Z and 18% of Millennial parents say they are not able to spend enough time with their child
  • 77% of Gen Z and Millennial parents say their child’s media consumption has increased amid the lockdown
“I worry that my son is watching too much TV, but I also know that it is only until the lockdown” – Cassy
“I have been getting my children to help me with some household chores. We are doing a fair bit of baking as well” – Jennifer

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of April 2020. We received 14,883 online responses from individuals aged 18 years and older.

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