With the number of COVID-19 cases on the rise and a near about shutdown, life has taken a whole new meaning for a majority of people in the UK. Piplsay (powered by Market Cube) reached out to citizens nationwide to take a deeper look into how their lives have changed amid the ongoing health crisis. Retailers, as well as media houses, can leverage this data in their decision making.
As Coronavirus threatens to spiral out of control, ‘staying in’ seems to be fast becoming the new normal. With daily routine thrown in a disarray, how are people in the UK dealing with the changing situation? What are they buying, how are they keeping themselves occupied, and how have their spending habits changed? Piplsay polled 3,470 people to get some insights. Here’s a quick summary of what we found:
Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK in the month of April 2020. We received 3,470 online responses from individuals aged 18 years and older.