US News Consumption

Breaking Now; How Do Americans Get Their News?

The American media landscape has undergone radical changes over the past two decades. Not just in terms of 'what' news is presented but also 'how' ...

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The 2020 Race; Will The Trump Card Work Again?

2020 is the year when Americans will be making an important decision - to choose or not to choose Donald Trump as their next President. ...

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Veganism in America

Veganism; A Fad or The New Norm?

There's fast food, and then there's vegan fast food. Meatless Burgers, nuggets, hot dogs, and steaks - food that is not only considered healthy but ...

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Online Dating Apps; All The Rage Or Burn-Out?

Algorithms, statistics, data - these are not words one usually associates with matters of the heart. But they are exactly what's helping millions of Americans ...

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American Holidays

It’s The Holidays & This Is What We Do

Gifts, parties, shopping, and outings. What's not to like about the American holidays? Barring, of course, the stressful planning, the exorbitant airline tickets, and sometimes ...

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Console Gaming US

The Games People Play! America’s Console Gaming Craze

Americans love video games, and they like them loud and loaded with action. It only helps that video games also evolve with time, changing with ...

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online-shopping-usa

Online Shopping Mania – What’s Clicking For Us?

It’s a one-stop shop for all of our needs and wants. Today, online shopping is no longer just a fad. It has become a new ...

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Sports Drink

Sports Drinks; Winning The War On Thirst?

Almost all of us have grown up watching athletes sip colorful drinks during the games. 'That's how they stay energized' we thought, and we were ...

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American Fast Food

Gobbling Up Fast Food & Lovin’ It Too

America's love affair with fast food is simply legendary. Be it burgers, pizzas, hot dogs or fries; there's something about the fatty, greasy, and meaty ...

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