US drinking culture

Americans Say Cheers! But Not Always With Beer

Americans love to unwind, and it's almost never without a good drink in hand. Or so you thought. To put it in numbers, Americans drank ...

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The state of sports - USA

The State Of Sports; Young America’s Changing Priorities

The field is as important as the classroom. This belief has remained the cornerstone of the U.S. education system for years. After all, where else ...

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Mobile Apps Craze

WhatsApp America! What Are You Busy Downloading?

With 81% of Americans now owning smartphones, most of us can be said to be living an 'appy' life. Mobile apps have completely overtaken our ...

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For the love of coffee

Keep Calm & Coffee On; America’s Mantra

With nearly 15,000 Starbucks outlets in the country, it is easy to assume that America is one coffee-loving nation. Coffee machines are just about everywhere ...

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2020 US Election; Mood Of The Nation

The 2020 US Presidential election is more than a year away, but the political buzz has already picked up the pace. Presidential campaigns and debates ...

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Electric-Car-US

Driving Green; Are We Ready For Electric Vehicles?

Move over internal combustion engines, the future now belongs to the electric car. Electric vehicles, once lauded simply as green alternatives, are fast becoming mainstream ...

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US-sneaker-craze

Just For Kicks; The Never-ending Sneaker Craze

It's really the clash of the titans. Kanye West's Yeezys and Michael Jordan's Air Jordan's are caught in a tight race to conquer the sneaker ...

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millennial spending in the US

Decoding The Millennials; Their Savings & Spending

They are the earners, spenders and the trendsetters, and also a whopping 83 million in number. Welcome to the world of millennials, the Gen 'Y' ...

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The American video Streaming War

Streaming Now; The Great American Video War

The war is on for the crown of the content czar. Today, video streaming today is growing larger than ever before as entertainment transitions into ...

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