Positives amid tragedy: How COVID-19 has changed attitudes

The chaos and misery brought forth by the COVID-19 pandemic have also forced countries, as well as, individuals to re-align their strategies and priorities. Piplsay reached out to Americans nationwide to find out how their thoughts and action will change once life returns to normalcy. Government, charities as well as retailers can leverage this data in their decision making. 

It may seem unusual to talk about the positives amid the ongoing pandemic, but many a time crisis like these often help us to step up or even step back for the greater good. How has the COVID-19 pandemic changed our attitude towards each other, the environment, and even our own way of living? Piplsay polled 31,086 Americans to get some of these insights. Here’s a summary of what we found:

Other Insights

  • 25% of men and 21% of women will now start saving to secure their future
  • 40% of Gen Zers and Millenials will start saving more post the pandemic
  • 35% of Millennials plan to donate more post the pandemic, highest amongst all age groups
  • 36% of men and 32% of women support two weeks of lockdown every year to help the environment
  • 26% of White Americans will support local businesses more post the pandemic while 21% of Black Americans will have a stricter attitude towards food waste and sustainability
“The pandemic has made me realize how vulnerable we can be in times like these. I will definitely cut down on my unwanted expenses and start saving more going forward” – Carlos
“It’s amazing how nature restored itself in just these few months. It should serve as a wake-up call for us to take care of our environment before it is too late” – Rita

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of April 2020. We received 31,086 online responses from individuals aged 18 years and older.

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