As the US economy slowly reopens, businesses have an additional responsibility of ensuring the safety of their customers and staff members. This Piplsay report (powered by Market Cube) delves into the current consumer paranoia and the safety measures that can comfort them as they emerge out of their homes. Brands and businesses can leverage this data in their decision making.
After almost three months of lockdown, America is getting back on its tracks. But it will be quite sometime before we can expect a sense of normalcy. Businesses, on the other hand, will have to function amid several restrictions to contain the virus spread and allay any consumer fears. What are the safety measures that Americans expect from businesses as they reopen amid the pandemic? Piplsay polled 21,388 Americans to get these insights. Here’s a summary of what we found:
- 31% of women and 21% of men don’t plan on getting back to regular activities anytime soon
- 32% of Millenials are comfortable attending live events compared to 30% of Gen Zers and 27% of Gen Xers
- Millennials prefer home delivery of food the most, while Gen Xers prefer take-out
- 53% of men plan to follow social media updates from businesses closely as compared to 45% of women
Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from June 4-6, 2020. We received 21,388 online responses from individuals aged 18 years and older.