Samsung S20 & Z Flip: Are Americans impressed?

Samsung’s latest Galaxy smartphones have become quite the talking point because of their generous features. However, they come at a time when brands continue to struggle with plateauing sales, in part due to lack of innovation and must-have upgrades. Piplsay (powered by Market Cube) reached out to Americans nationwide to get their opinion and understand the latest trends. Samsung, as well as other smartphone makers, can leverage this data in their decision-making. 

Larger screen, sleek design, better cameras. Samsung’s latest smartphones, the Galaxy S20 series, and Z Flip offer all this and more. But hit by the ‘high price-minor upgrade’ fatigue, will American consumers be impressed enough? More importantly, how will this play out for Apple’s upcoming iPhone 12 launch. Piplsay polled 41,523 Americans to get their first impression of Samsung’s latest offerings. Here’s a quick summary of what we found:

“I love the new features in the S20 but a $1000 + phone is simply too expensive for me” – Kray

“I would definitely buy the Galaxy S20 for the 8K and Video Snap features. The Z Flip I think will be a short-lived fad” – Palmer
“I am eyeing the new Z Flip, but would wait to see if there are any issues with its folding capability and longevity” – Dexter

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of February 2020. We received 41,523 online responses from individuals aged 18 years and older.

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