The Super Bowl Mania: Who’s Watching What?

The Super Bowl undoubtedly is one of the biggest events in global sports and continues to draw huge viewership in America. But, football is also seeing a dip in its popularity. Piplsay (powered by Market Cube) surveyed ...

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Sports Drink

Sports Drinks; Winning The War On Thirst?

Almost all of us have grown up watching athletes sip colorful drinks during the games. 'That's how they stay energized' we thought, and we were not wrong. Sports drinks have been an indispensable part of an ...

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eSports in America

eSports And Fandom; Where Gaming Gets Serious

With licensed Pro Gamers, huge sponsorship deals, and millions of online viewers, eSports seems to have finally cracked into the mainstream media. What started as a small college competition back in the 70s has taken ...

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