Student Scholarship Contest
The market research industry today is on the cusp of a technological revolution. Advancement in technology is largely affecting the rapid pace with which the industry is operating and growing. Ironically, technology is also making it easy for fraudsters to act with impunity, and they are doing so with minimal human interactions.
Online sample providers, in particular, have been spending both money and resources to identify and weed out these fraud respondents, who use multiple email aliases to provide automated unreal answers.
What can the industry do to protect itself from potential fraud, and safeguard its data and brands?
In 1500 words or less, please elaborate on some futuristic fraud detection methods, approaches or solutions that the Market Research industry can rely on to mitigate fraud.
ABOUT THE CONTEST
Future of Fraud Detection in the Market Research Industry
1000 – 1500 words
31st July, 2020
$1000 for the top entry
At Piplsay, we value ideas and opinions!
Market Research is at the heart of Piplsay. Through this contest, we hope to encourage our future leaders and thinkers to deep dive into the challenges facing the market research industry and work towards solutions to detect and navigate them.
Piplsay is a global platform for getting people’s opinions at scale. With our AI-driven software, brands get a quick pulse of large audiences within minutes. We connect marketing, strategy, and sales teams in 40+ industries with the right audiences to help them make informed decisions.