Beer In Paper Bottles: What’s Your Take, America?

Beer manufacturer Carlsberg recently unveiled its paper bottle prototype at a Copenhagen summit. Given the increasing focus on sustainability vis-à-vis brands, the American media naturally took a lot of interest in it. But how are beer-loving Americans reacting to this announcement? To understand this, Piplsay (powered by Market Cube) conducted a nationwide study among 20,188 Americans. Beer brands, especially American ones like Budweiser, Coors can leverage this data in their decision ...

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Hoppy Or Not? America’s Changing Beer Story

There's trouble brewing in the alcohol industry. Hit by the fitness wave, Americans are consuming less alcohol with each passing year. But if there is one drink that has taken the worst hit, it's the good old frothy beer. Once America's default choice for drinks, beer is slowly losing its fizz as people skip to other alternatives. But despite its declining popularity, beer continues to be on the top, grabbing almost ...

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US drinking culture

Americans Say Cheers! But Not Always With Beer

Americans love to unwind, and it's almost never without a good drink in hand. Or so you thought. To put it in numbers, Americans drank close to 8 billion gallons of alcohol last year alone. While that may sound huge, the consumption was still less than the previous two years. Surprising as it may sound, Americans are drinking less alcohol! And it has more to do with health than money. ...

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