For The Love Of Candy; What’s In Store This Holiday Season?

For The Love Of Candy: What’s In Store This Holiday Season?

Chocolate has traditionally been a favorite among Americans. However, non-chocolate candy sales are surging, and surprisingly brands are making it onto America's favorite candy list. Piplsay (powered by Market Cube) conducted a study among 102,079 Americans to understand how these changing consumer choices are reshaping the massive candy industry. Candy brands like Mars, Hershey, and Wrigley, as well as retailers, can leverage this data in their decision making. For an in-depth ...

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