eSports in America

eSports And Fandom; Where Gaming Gets Serious

With licensed Pro Gamers, huge sponsorship deals, and millions of online viewers, eSports seems to have finally cracked into the mainstream media. What started as a small college competition back in the 70s has taken the world by storm today, turning competitive gaming into a serious money maker. Even the US, which long ignored the eSports phenomenon, has woken up to its increasing dominance and is making rapid strides into the ...

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Mobile Apps Craze

WhatsApp America! What Are You Busy Downloading?

With 81% of Americans now owning smartphones, most of us can be said to be living an 'appy' life. Mobile apps have completely overtaken our lives, and we all know how. But what we may not know is the jaw-dropping rate at which they are flooding our phones. A whopping 194 billion* apps were downloaded globally by smartphone users in 2018, a 35% jump from 2016.  So, where do Americans stand in this ...

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Social Media header

Social Media Frenzy – What’s America Logging Into?

That social media has taken over our lives is certainly not an understatement. Today, it has become a one-stop solution for all our daily requirements - from socializing to professional networking, brand building to advertising. Even a major chunk of information today is delivered to us via these numerous platforms. The dependence on social media or the obsession with it is at an all-time high and given the trend, it's not ...

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