The COVID-19 effect: Has it made Britain fearful?

The COVID-19 pandemic came in suddenly and swiftly, catching us all off-guard. The fear and panic that the virus managed to spread may take some time to dissipate, even after our lives return to normalcy. Piplsay (powered by Market Cube) conducted this quick survey to see if and how perceptions have changed in the past few months. Governments, as well as brands, can leverage this data in their decision making.

COVID-19 struck fast and hard when the whole world was unprepared for it. From social distancing, staying in, and panic buying, life took a sudden turn for the worse. Has this sudden upheaval changed people’s outlook and their way of life? Will they now be fearful of more such pandemics? Piplsay polled 2,805 people in the UK to get these insights. Here’s a summary of what we found:

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK in the month of April 2020. We received 2,805 online responses from individuals aged 18 years and older.

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