The COVID-19 Effect: Has It Made Us Fearful?

The COVID-19 pandemic came in suddenly and swiftly, catching us all off-guard. The fear and panic that the virus managed to spread may take some time to dissipate, even after our lives return to normalcy. Piplsay (powered by Market Cube) conducted this quick survey to see if and how perceptions have changed in the past few months. Governments, as well as brands, can leverage this data in their decision making.

COVID-19 struck fast and hard when the whole world was unprepared for it. From social distancing, staying in, and panic buying, life took a sudden turn for the worse. Has this sudden upheaval changed America’s outlook towards life in general? Will they now be fearful of more such pandemics? Piplsay polled 24,594 Americans to get these insights. Here’s a summary of what we found:

Other Insights

  • Almost 70% of both men and women say they have become fearful about more such outbreaks
  • Close to 75% of men and women plan to be prepared for any future COVID-19 type outbreaks
  • 71% of Baby boomers say COVID-19 has instilled fear in them as compared to just 61% of Gen Zers
  • 27% of Gen Zers plan to focus on their fitness the most while 30% of Millennials plan to stock up on essentials in anticipation of future such crisis
“I am definitely going to keep my pantry overstocked from now on. It was scary seeing all the panic buying” – Cleo
“I think we are all over-reacting to the situation. Post this crisis, countries will definitely be better prepared for such calamities” – Sam

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of March 2020. We received 24,594 online responses from individuals aged 18 years and older.

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