Marijuana legalization continues to be a hot topic in the US with several states still vehemently banning it. Even CBD products are often caught in the crosshairs. Piplsay (powered by Market Cube) initiated research among 40,815 adults to understand how accepting Americans are of CBD. Lawmakers, as well as FMCG brands, can leverage this data in their policy and decision making. For an in-depth analysis of the survey responses, download the full document here.
You can find CBD products just about anywhere in the US, in places like grocery stores, pharmacies, and cafes. Despite the negative attitudes towards Cannabis, the interest in CBD is at an all-time high, with several big brands moving into the CBD space. Many are still skeptical of what has been called a miracle cure and for a variety of reasons. Piplsay polled 40,815 Americans to find out what they think about CBD and why? What follows is a summary.
Numbers do not lie. Close to 90% of Americans know about CBD, even if they may not have tried it themselves. Of those who have heard about CBD, more than three out of 10 Americans today use CBD products, with men taking a slight lead over women. Here is what surprised us: A good 68% of Americans are moderate-to-well informed about the consequences of CBD use, both positive and negative.
Among users, 46% of millennials consume CBD – the highest percentage for any age group – followed by 35-44-year olds, 43% of whom are users. Overall, health and wellness seem to be the two big draws for Cannabidiol use. While a majority of youngsters use it to treat anxiety or depression, the older generation seems to be more attracted to its pain-relieving properties. With regards to consumption, CBD-infused edibles like chocolates and snacks are the most preferred form of consumption, though CBD oils and tinctures are growing in popularity, as well.
In what could be a huge boost to the growing industry, a whopping 62% of CBD users acknowledge its positive effects
That is not all. With plenty of write-ups and testimonials, as well as easy access to products, most Americans today are comfortable with using CBD products, the Piplsay survey revealed. For those who are not, limited scientific evidence and confusing state cannabis laws have added to their reluctance. However, in spite of the fact that CBD is non-psychoactive, a majority of Americans think that only adults should be allowed to purchase it.
Before it was banned in many places years ago, CBD had a long history of medicinal use. It is once again making a strong comeback, with the US Food and Drug Administration (FDA) now working on a regulatory framework.
Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of August 2019. We received 40,815 responses from individuals aged 18 years or older.