Twitter vs. Facebook: Who’s winning the ideology race?

Twitter’s decision to label President Trump’s tweet for fact-check and violence created quite a controversy last month, resulting in the president signing an executive order to rein in their freedom. Facebook also criticized Twitter for trying to act as the ‘arbiter of truth.’ This report delves into what American users think of this new development. Social media platforms can leverage this data in their decision making.

It’s Twitter vs. Facebook once again as the former wades into the ‘label’ controversy, reigniting the debate on whether social media platforms should remain mere sounding boards, or whether they should start regulating user content. As avid users of both Twitter and Facebook, which platform and its ideology do Americans vouch for? Piplsay polled 20,313 Americans to get these answers. Here’s a summary of what we found?


  • An equal 70% of men and women support Twitter’s policy of labeling questionable and offensive tweets
  • 26% of Gen Zers disapprove of Twitter’s new policy as compared to 21% of Millennials and Gen Xers
  • 53% of Millennials and 49% of Gen Zers think Twitter’s action will positively influence others to regulate and verify content on their platform
“Taking on the president, who himself is a heavy user of the platform, takes guts, and Twitter has set a fine example with this move. Social media is increasingly becoming a dangerous place, and someone needs to rein it in” – Isaac
“What Twitter is doing is muzzling free speech. Let the people decide what’s right and wrong for themselves. We don’t want platforms like Twitter and Facebook, who have their own political affiliations, do the thinking for us” – Jamie

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from June 6-7, 2020. We received 20,313 online responses from individuals aged 18 years and older.

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